Back in 2001, Kosol Sek discovered that he could attract over 400 buyers and secure more than a dozen offers on nearly any property in just one weekend. This breakthrough revealed that the customary process of selling real estate was fundamentally flawed—inefficient, costly, and confusing. And that’s more than 20 years ago!
The Guaranteed Highest Offer book compresses over two decades of real estate expertise and nearly 30 years of innovative thinking into one simple word P.R.O.C.E.S.S. Authored by Mr. Kosol Sek—a real estate broker, entrepreneur, and the undisputed Goatfather of Internet Sales And Marketing Secrets—the book reflects a remarkable legacy of success that began in the 1990s with the creation of AmazingSecrets.com. This insider secrets sharing portal attracted over 300,000 subscribers and showcased Mr. Sek’s passion for sharing competitive advantages with everyday people.
Mr. Sek’s discovery of the Guaranteed Highest Offer P.R.O.C.E.S.S. was so revolutionary that he put his ambitions for AmazingSecrets.com on hold to focus entirely on real estate—two years before YouTube became a video dating site and later the global video sharing platform we know today.
Sek uncovered that millions of homeowners were losing between $10,000 and $100,000 in addition to the standard 6-7% commission paid to real estate agents. In 2001, his revelation of the P.R.O.C.E.S.S. turned out to be immensely lucrative. Sek and his network of 300 investors across the United States, Canada, Australia, and New Zealand tested this amazing secret on hundreds of properties, achieving groundbreaking results. This discovery became to real estate what AI was to writing and research in 2019: a transformative breakthrough. Scientifically tested and proven, the Guaranteed Highest Offer P.R.O.C.E.S.S. consistently delivers an extra $10,000 to $100,000—or more—in profit, every time.
The secret? The market value of a property isn’t tied to a single fixed number but rather exists within a range of 5-15%. By increasing buyer demands simultaneously and autonomously, sellers could push the range up to 27%—all by comparing upfront what the author refers to as hidden “SCARY” fees and discounts.
By 2003, this P.R.O.C.E.S.S. was officially copyrighted in the U.S. However, the real estate industry wasn’t ready to embrace it, as customary practices were only beginning to adopt internet-based solutions.
On May 22, 2003 the P.R.O.C.E.S.S. came to a halt when the US Government and major lenders banned loans from being used to flip properties within 90 days.
Though AmazingSecrets.com is no longer operational, its mission to empower everyday people continues through the Guaranteed Highest Offer P.R.O.C.E.S.S.
Today, the real estate industry faces unprecedented challenges: class-action lawsuits against REALTORS, leadership upheavals, and growing conflicts among industry executives have pushed nearly every major U.S. real estate company to the brink of collapse. Amid this turmoil, consumers continue to lose $10,000 to $100,000, or more, on every sale.
This book is designed to create a win-win-win-win for consumers, Realtors, the industry, and regulators—not by creating another billion-dollar real estate company, but by bringing the Guaranteed Highest Offer P.R.O.C.E.S.S. into every home. If only 10% of the 4 to 5 million annual U.S. home sellers understand the P.R.O.C.E.S.S., the entire industry is “guaranteed” to win.