The single-most important question every homeowner should ask their real estate agent is: “Out of the most recent 10 properties you’ve sold, can you show me which agent brought the buyers?”
This question reveals a fundamental truth about selling houses that many consumers may not be aware of. In the past, it was difficult to determine which agent actually brought the buyers, and few homeowners were comfortable asking this question. However, industry experts have long known that buyers traditionally come from the same place: the Multiple Listings Service (MLS).
Let’s face it, buyers are not interested in finding their dream home on the moon, underneath the Pacific Ocean, or in some private club of discount buyers — they want to find your home where all the homes are listed: Zillow, Trulia, Homes.com, Realtor.com, or their agent website.
It is nonsensical to bite the hook that any real estate agent can market your property better than how today’s buyers actually search for homes. Ask yourself where you will be finding your next dream home and you won’t be surprised to learn that that’s where all the buyers for your property will be coming from. And if by chance one extraordinary buyer were to discover the beauty of your property from inside a fortune cookie, chance are — that buyer will still compare to properties found on their favorite websites.
So why is real estate marketing dead?
Real estate marketing has been a cookie-cutter business for the past century, with even inexperienced agents having access to the same MLS as top-rated realtors. Despite the perception that more experienced agents ( those with smiling faces on billboards ) have access to more buyers, the reality is that buyers come from all the competing agents, and often never meet the listing agent in person. Looking to sell your home? I encourage you to call one of the smiling agents on billboards in your area and ask the magic question.
In today’s market, it takes the collaboration of hundreds or thousands of real estate agents to match buyers with properties. Buyers typically work with their own agents, who may be from different cities, companies, and specialties than the listing agent. This collaboration is essential in ensuring that properties are sold efficiently and effectively.
Real estate marketing is no longer about marketing your house because marketing as we know of it, is DEAD. Sadly– marketing has evolved to focus more on capturing homeowners’ attention with gimmicks and schemes, rather than generating the most buyers and highest offers for properties. By asking the magic question and utilizing Homeselling AI, homeowners can make informed decisions about selling their property and ensure they receive the absolute highest and best offer.
Instead of relying on the “hardwork” of one agent, or team of only a few agents, get matched with a Homeselling AI agent and compare all the offers in realtime — up to 100 offers per second.
Homeselling AI is where top price, best offer, highest offer, cash offer, guaranteed offer, multiple offers, and all the offers meet…