In Guaranteed Highest Offer, author Kosol Sek details how the above referenced letter will become a permanent part of the Guaranteed Highest Offer history forever.
In 2003, the one simple word P.R.O.C.ES.S. was officially copyrighted in the U.S. However, the real estate industry wasn’t ready to embrace it, as customary practices were only beginning to adopt internet-based solutions.
On May 22, 2003 the process came to a halt when the US Government and major lenders banned loans from being used to flip properties within 90 days.
It’s important to note that Mr. Sek never intended to become a licensed real estate agent. Instead, he created a single, straightforward P.R.O.C.E.S.S. to help consumers recover the $10,000 to $100,000 they were losing, in addition to the standard 6-7% commissions typically paid to agents.
Since the P.R.O.C.E.S.S. was no longer useful for flipping properties, Sek immediately obtained his license to introduce to the real estate industry. He began by training agents on the principles behind the P.R.O.C.E.S.S.. However, Sek soon realized that most agents were not genuinely interested in helping consumers save money. Industry statistics further support this observation, revealing that 74% of agents sell less than one property per year—a stark indicator that many agents lack the motivation to maximize profits for homeowners
Over the next 17 years, the real estate industry became embroiled in ongoing disputes among competing companies, involving lawsuits over commission structures, ethical complaints targeting top executives, and class action lawsuits amounting to billions of dollars. Meanwhile, consumers consistently lost between $10,000 and $100,000 on every property sale during this tumultuous period.
Why does the guaranteed highest offer work? The market value of a property isn’t tied to a single fixed number but rather exists within a range of 5-15%. By increasing buyer demands simultaneously and autonomously, sellers could push the range up to 27%—all by comparing upfront what the author refers to as hidden “SCARY” fees and discounts.
The real estate industry has never achieved this, and with the ongoing turmoil across all levels, meaningful change can only originate from consumers. That’s why we are deeply committed to encouraging homeowners to SHARE THE ONE SIMPLE WORD P.R.O.C.E.S.S. with their agents.
“The industry faces significant challenges regarding who pays commissions and the amounts involved. However, the real issue that requires attention is that homeowners are losing between $10,000 and $100,000 in addition to the real estate commission,” Sek emphasized.
Guaranteed Highest Offer was written to bring a solution into every home.