To secure the highest offer possible whether it’s a guaranteed cash offer, two offers, ten, or fifty concurrent offers you must first understand where all the offers will be coming from:
Internet buyers: These are buyers who are actively searching for the home of their dream 24 hours a day. They make up 95% of all buyers.
MLS buyers: These are buyers who want their agents to search properties to meet specific criteria in the multiple listings service ( MLS ). While MLS buyers rely on their agents to search, most also search the internet. It is worth noting that a few companies such as Compass Realty have regularly offered “delayed Marketing” to their clients. With delayed marketing properties may be visible to all MLS agents but not immediately available on the internet for 5-30 days.
Private networks: These are incognito buyers. They are often cash buyers who look for deals and buy direct from sellers to remain private or anonymous. They can close quickly with little or no inspection. Private network buyers are primarily past clients or special clients who have specific needs. Private network buyers typically use both the MLS+Internet.
FSBO buyers: These are buyers who want to buy direct from the sellers to avoid paying commission. Prior to the internet the pool of fsbo buyers reached 20-30%. Since the internet the pool of fsbo buyers has dropped to less than 5%.
Family: These are buyers whom the seller knows and are often relatives or neighbors.
When selling a property it is important to instruct the listing agent where and how to expose the property; then, for the absolute guaranteed highest offer, simply use the one simple word P.R.O.C.E.S.S. to compare in realtime.