The real estate agent you hire may be the best or #1 agent in your area. He or she might be the most trusted individual you’ve ever met in your life. He might be someone you feel confident to handle the largest financial transaction of your life and rightfully so. And you may be attracted to him because of his smiles on big billboards or that she has a “golden standard” reputation in the community, church, gym, or as a co-worker her integrity for doing what she says is immutable. The bottom line is you might feel your agent is the perfect agent because he or she just makes you feel right.
But here’s your challenge — and often the biggest problem.
The agents who will be bringing buyers to look at your house are technically and legally call the “selling agent” and they are all over the place. You have no idea who he or she is. You don’t know his backgroud, education, training, or reliability when it comes to understanding PRICING – RESPONSE – OFFER – CONVERSION – ESCALATION – SAFETY – SYSTEMATIZE.
These agents are absolutely not on your side. In fact they come from all over the place and represent their clients, not you and not your house.
Adding to the fact, these agents are technically and legally call the selling agent. And guess what? The selling agents — in all states except California — typically and customarily do not represent the sellers.
That’s why we’ve invented Homeselling AI to bring a scientific process of comparing all the offers on the market.
Most real estate professionals begin their career with a drive to make a lot of money by doing the right thing. But the customary process of getting a home sold often takes them off course and ( I believe ) unintentionally create hidden SCARY fees for the homeowner who is attempting to cash out of his or her largest investment: His Home.
In the first 6-12 months of receiving a real estate license many agents will have received little or no sales training and within two years over half will have quit the business. Unfortunately the agents who will be bringing buyers to buy your house include these agents.
This process has been repeated for over a century to get homes sold and it’s no wonder the industry has been slow to change. We can easily compress a century’s worth of statistic into a single statement in that most real estate agents have no interest in selling a lot of houses. A good majority only want to sell one or two properties a year to supplement a current fulltime job.
In the early 2000s, then 30 year-old founder of Homeselling AI, Kosol Sek, began his career as a business development manager at a small real estate company in St. Paul, Minnesota. He was charged with running weekly trainings to a group of 60 agents on important topics ranging from creating demand for listings to plowing the obfuscation of the emerging commission models in the industry. Mr. Sek realized quickly that most of the agents had no intention of ever selling a lot of properties and almost none truly desired to learn the basics in sales development or marketing. Most wanted only to earn an extra few thousand dollars as a side hustle.
And thus a recent statistic by the National Association of Realtors is correct in confirming what everyone knew all along: that over 70% of licensed Realtors in the United States sell only one property a year.
However, make no mistake about it: real estate agents are some of the hardest working professionals in the world. According to CoreLogic the value of the residential real estate market was $43.5 trillion in 2023, surpassing the valuation of all public traded companies ( $40 trillion ) in the U.S., making it the largest asset class in the country.
Real estate agents provide unparalleled services of trust and integrity that far exceed a one-time experience. Each year, 5-6 million home buyers and sellers rely on their expertise to make the largest investment of their lives. Thus any notion that real estate agents offer less would be a complete understatement.
The real problem lies in the statistic ( empirical evidence ) that most agents sell only one or two properties a year.
The over 70% of agents who sold only one or two properties a year have no incentives to help clients save money. In fact– it’s just the opposite — they want to earn as much as possible by doing as little as possible.
The economic doesn’t add up for agents to give you their best for less. When you consider a typical agent commission nudging 3%, there’s no incentives for the agent to go out of their ways to save a client $10,000 or even $30,000. The extra $300 to $900 commission isn’t worth the risk of having to start over by touring 10-20 more properties or lose out on a sale.
This lack of motivation is the leading cause of antitrust lawsuits against the real estate industry.
Working with the #1 agent may not guarantee the best results, as they often rely on the majority of agents to bring in buyers. Before choosing the #1 agent in your area, ask about where their recent buyers came from – you may be surprised that a large percentage did not originate from them. It’s essential to consider all aspects beyond just an agent’s ranking to ensure success in your real estate objective.
The ideal solution invented in Homeselling AI with Guaranteed Highest Offer is designed so that your agent will always be on your side — 24/7/365.
One of many benefits of the Guaranteed Highest Offer process is call Pay Per Offer®. Ask your agent about it because with Pay Per Offer sellers pay based on the offers they receive and buyers pay based on offers that they save.
When choosing a real estate agent, focus on their skills and value rather than the commission rate. Agents charging 6% commissions may prevent homeowners from making important concessions that could lead to multiple offers. While agents who charge 1% may cause properties to receive late, lost, biased, or uncommunicated offers. Don’t measure your agent solely on commission- the result he delivers is what truly matters.
By tying your agent to the result using Homeselling AI, he or she is scientifically guaranteed to bring you a guaranteed highest and best offer.